Post by account_disabled on Dec 30, 2023 4:44:30 GMT
In 2019, Grow created Santa Publicita with the aim of giving a voice to women in the advertising sector, and a year later it filled Madrid with invisible women to show their lack of visibility in the industry. In 2021, and again on the occasion of Advertising Day, Santa Publicita has reappeared together with Grow to continue fighting the pandemic of inequality in agencies. "This year we have all had our mouths covered, but this does not mean that we remain silent," says the spot created by the agency, which once again puts the focus on some discouraging figures that must be transformed once and for all: More than half of the bachelor's degrees are for girls, but in agencies the presence of women decreases as the position increases : they occupy 20% of the creative departments, only 14% of the creative directorates and barely 1% of creative management positions, according to figures from More Creative Women .
But the alarming data does not end here. Once they reach a creative position, 91% of female professionals have heard degrading comments from male colleagues, and 60% of female professionals feel left out of Phone Number List important meetings. “Less bulls**t and more bulls**t ,” is Santa Publicita's message this year. A call for the sector to get its act together and banish inequality. If you do not display the embedded video correctly, click here . In addition to the video, the Grow agency has created a site where you can order masks for equality , with up to 6 versions available and the possibility of creating and sharing your own messages on social networks, with #santapublicita and #menoscoñasymascoños.
In short, the campaign developed by the Grow team, mostly female, reminds us that machismo is as dangerous as a virus and that the health of this profession depends on everyone having a voice to combat it. Less pussies and more pussies Santa Publicita Data sheet: Creative Direction: Vanesa Rodríguez / Carlos Parra/Germán Cano Account Executives: Ainoa González / Inma Álvarez Art Directors: Silvia García / Arantxa Campos Creative Writing: Belén Santiago / Julia Ufano/José Andrés Martínez Audiovisual Production: Tamara Domínguez / Yaiza Ríos / Edorta Lekue Digital Developer: Alba Greciano Community Management: Marta Morales / María Martín.
But the alarming data does not end here. Once they reach a creative position, 91% of female professionals have heard degrading comments from male colleagues, and 60% of female professionals feel left out of Phone Number List important meetings. “Less bulls**t and more bulls**t ,” is Santa Publicita's message this year. A call for the sector to get its act together and banish inequality. If you do not display the embedded video correctly, click here . In addition to the video, the Grow agency has created a site where you can order masks for equality , with up to 6 versions available and the possibility of creating and sharing your own messages on social networks, with #santapublicita and #menoscoñasymascoños.
In short, the campaign developed by the Grow team, mostly female, reminds us that machismo is as dangerous as a virus and that the health of this profession depends on everyone having a voice to combat it. Less pussies and more pussies Santa Publicita Data sheet: Creative Direction: Vanesa Rodríguez / Carlos Parra/Germán Cano Account Executives: Ainoa González / Inma Álvarez Art Directors: Silvia García / Arantxa Campos Creative Writing: Belén Santiago / Julia Ufano/José Andrés Martínez Audiovisual Production: Tamara Domínguez / Yaiza Ríos / Edorta Lekue Digital Developer: Alba Greciano Community Management: Marta Morales / María Martín.