Post by account_disabled on Mar 14, 2024 5:48:16 GMT
Recent years have been particularly fertile ground for the more or less spontaneous birth of increasingly "digital" forms of marketing . On the one hand , digital marketing was welcomed with great enthusiasm , stirring the minds of those who felt the need to change their advertising strategies, diverting them from the now overcrowded conventional communication channels. On the other hand, as happens in all situations, the sceptics lined up, those who were not enchanted by the great potential of this new form of marketing. The succession of digital campaigns has almost always proved right those who immediately believed in this incredible machine: investments in digital marketing have made companies reap juicy fruits in terms of visibility and economic returns .
But what is the current situation? The CMO Survey research on digital marketing Find Your Phone Number Research conducted by the CMO Survey , one of the main sources of information on current trends in strategic marketing , has brought to light that the budgets dedicated to investments in advertising campaigns on social media, taking 2009 as a reference , have more than tripled . Despite having tripled, however, they remain below the forecasts drawn up in previous years. The survey was conducted on a group of companies that, starting from 2009, reported current investments in social media marketing , those planned for the following year and those that would be implemented over the next five years .
As regards current spending levels, they recorded a substantial and indisputable increase (equal to 234% ) going specifically from 3.5% in 2009 to 11.7% in 2016 . An increase that excellently underlines the trust that the various brands have placed in digital marketing tools. As anticipated, however, the estimates calculated in the past appear to be excessive compared to the figures currently recorded. The budget dedicated to social media in the last year , in fact, is equal to 11.7% , as opposed to the 17.5% (over)estimated five years ago. Increase in investments in social media marketing The reasons hypothesized by the CMO Survey scholars for this discrepancy are numerous: from the effect that pushes companies to want to spend what they think their competitors are investing to the failure to meet expectations , with a consequent decrease in the share of budget invested in social media marketing.
But what is the current situation? The CMO Survey research on digital marketing Find Your Phone Number Research conducted by the CMO Survey , one of the main sources of information on current trends in strategic marketing , has brought to light that the budgets dedicated to investments in advertising campaigns on social media, taking 2009 as a reference , have more than tripled . Despite having tripled, however, they remain below the forecasts drawn up in previous years. The survey was conducted on a group of companies that, starting from 2009, reported current investments in social media marketing , those planned for the following year and those that would be implemented over the next five years .
As regards current spending levels, they recorded a substantial and indisputable increase (equal to 234% ) going specifically from 3.5% in 2009 to 11.7% in 2016 . An increase that excellently underlines the trust that the various brands have placed in digital marketing tools. As anticipated, however, the estimates calculated in the past appear to be excessive compared to the figures currently recorded. The budget dedicated to social media in the last year , in fact, is equal to 11.7% , as opposed to the 17.5% (over)estimated five years ago. Increase in investments in social media marketing The reasons hypothesized by the CMO Survey scholars for this discrepancy are numerous: from the effect that pushes companies to want to spend what they think their competitors are investing to the failure to meet expectations , with a consequent decrease in the share of budget invested in social media marketing.