Post by kmstfatema on Mar 10, 2024 4:36:23 GMT
Not everyone knows that sharing links and content has a dark side, what is called dark social . This happens every time you send links privately to other people without pressing the normal share button. In the digital and mobile-first era, we cannot ignore this phenomenon along with all its nuances, because the growth rate is in double digits. Today the potential of digital marketing is starting to be unlimited. According to Thomson Reuters and Interbrand, today 75% of the average company's value is intangible. Every day new technologies allow us to reduce the gap between users and companies, encouraging direct interaction. However, the growing use of instant messaging chats has created the habit of sharing interesting content by copying and pasting links, which only fuels dark social media.
Remember Marshall McLuhan's famous statement: “the Germany Telegram Number Data medium is the message”? In a now totally "social" and completely mobile environment, the reality is very different: the message is the medium. How can a company make the most of this trend? Exploring this topic becomes essential for all companies that want to make the most of their digital presence. For this reason in this guide we will explain: What is dark social 3 things to know about dark social media The "dark" side of social media Why use dark social media How to measure and track dark social Dark social: two case studies +1 How to take advantage of dark social media The Bottom Line: The Impact of Dark Social on Your 2019 Strategy Dark social What is dark social? The term "dark social" is somewhat of a trend at the moment, above all it is heard by all those marketers and social media specialists looking for results. On Google there are approximately more than one and a half billion pages that talk about dark social networks.
There are many definitions, but they don't stray far from what Alexis Madrigal said in 2012. The journalist specializing in technology, deputy editor of TheAlantic.com and former author for Wired, explained how dark social media arises when links are shared or copied and pasted through emails, apps used to send private messages and SMS. That is, when tools are used that make the shared content not in the public domain. In this case, companies, marketers and analysts are unable to identify the source of the sharing. This means Google doesn't see them, analytics tools don't track them, and you don't include them in reports. In an ideal world, traffic reported as "direct traffic" should only include visits from those users who type your URL exactly into the search bar. Unfortunately this is not the case. 78% of website shares occur on dark social networks. While it is estimated that a third of all website traffic comes from dark social networks.
Remember Marshall McLuhan's famous statement: “the Germany Telegram Number Data medium is the message”? In a now totally "social" and completely mobile environment, the reality is very different: the message is the medium. How can a company make the most of this trend? Exploring this topic becomes essential for all companies that want to make the most of their digital presence. For this reason in this guide we will explain: What is dark social 3 things to know about dark social media The "dark" side of social media Why use dark social media How to measure and track dark social Dark social: two case studies +1 How to take advantage of dark social media The Bottom Line: The Impact of Dark Social on Your 2019 Strategy Dark social What is dark social? The term "dark social" is somewhat of a trend at the moment, above all it is heard by all those marketers and social media specialists looking for results. On Google there are approximately more than one and a half billion pages that talk about dark social networks.
There are many definitions, but they don't stray far from what Alexis Madrigal said in 2012. The journalist specializing in technology, deputy editor of TheAlantic.com and former author for Wired, explained how dark social media arises when links are shared or copied and pasted through emails, apps used to send private messages and SMS. That is, when tools are used that make the shared content not in the public domain. In this case, companies, marketers and analysts are unable to identify the source of the sharing. This means Google doesn't see them, analytics tools don't track them, and you don't include them in reports. In an ideal world, traffic reported as "direct traffic" should only include visits from those users who type your URL exactly into the search bar. Unfortunately this is not the case. 78% of website shares occur on dark social networks. While it is estimated that a third of all website traffic comes from dark social networks.